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You’ve Never Seen A Dry Shampoo Like This Before

You know the drill: Spray dry shampoo onto your dirty roots and massage away the oil. If you really know what you’re doing, you might run a brush through your hair and hit it with a blow-dryer, too. Sounds like a great way to ditch the shampoo on those lazy days, right? Sure it helps, but the truth is, nobody loves the feeling of a thick, gritty layer of powder on their scalp after a couple days of applying it. And if you’re a dark-haired gal, the potential dandruff look is really not cute.

Luckily for us, the hair gods—and by hair gods, we mean cool-girl haircare line Ouai—have answered our mane prayers. Launching on January 13th, its newest product is an innovative take on your ordinary, run-of-the-mill dry shampoo. Wait for it—it’s a foam. It might look like a mousse, but when massaged onto the scalp, the quick-drying formula eliminates oils and product buildup, while leaving behind a fresh scent and tons of volume. Where will you be on January 13th?

New single drops 1.13.17 @theouai

A video posted by Celebrity Hairstylist (@jenatkinhair) on

Not only the founder, but also a client. the Dry Shampoo Foam drops 1.13.17 @theouai Preorder on theouai.com

A video posted by Celebrity Hairstylist (@jenatkinhair) on

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